Today, in the battle for the consumer’s dollar, businesses are under immense pressure and stress to provide just the right amount of customer service and exactly when/where the consumer needs it. Behaviors and preferences have shifted with the wave of digitization that has engulfed how we pay for goods and services.
Payment technology has ascended from being a powerful tool that not only facilitates transactions but is now contributing to business expansion. Let’s look at 3 ways that payment technology can fuel your business growth.
Personalized Customer Experience
Your customers want the freedom to use their preferred payment method. That could be traditional card payments or alternative payment options like contactless payments or mobile wallets. Consumers want their payment experience to be as streamlined and seamless as possible.
Creating frictionless and personalized payment experiences, that save your customers time and effort, will help you win in creating loyal customers. These improved experiences can lead to increased customer satisfaction rates, create positive word-of-mouth reviews and will ultimately help in attracting new customers to your business.
Data-Driven Decision Making
Payment processing technology provides a wealth of data that can help spur your business growth. Making informed decisions can help from an operations standpoint to help streamline business expenses that can be tailored to your best-selling items. Information like customer spending patterns, results from promotional campaigns and other relevant information can help drive insight into your customer behavior and preferences.
By taking a data-driven approach, you can tailor your marketing strategies, refine pricing based on different times of year and craft personalized promotions for your customers. Boost sales to bridge slower times of the year or revise your pricing strategy for more in-demand products. Not only can this data provide great insight into ways to scale and grow your business, but the information will help in identifying areas for improvement in the customer journey, allowing businesses to optimize their processes as appropriate.
Improved Security
Being a business owner means being ready to learn and adapt – often in the blink of an eye – especially when it comes to security. In the world of payments, customers and businesses alike are more concerned about the security of their payments. In a 2020 survey, it was found that 69% of participants are worried about the safety of digital payment platforms. Some of the greatest concerns included hacking, fraud and theft.
By providing secure and trusted payment solutions, businesses and their customers can engage in modern commerce solutions with confidence. Today’s payment technology suite can complement and support a business’ infrastructure by providing modern solutions that are safe and easier to track.
Payment technology isn’t simply a means to accept payments for your business but is a driver for growth. By leveraging information around the customer experience and truly embracing the data provided by payment solutions, you can increasingly position your business in this evolving merchant economy. Having a trusted payments provider that is attuned to the latest payment innovations is key to incorporating solutions that set your business up for sustained, long-term growth.