In today’s fast-paced world of competing for the consumer’s dollar, offering an easy and modern payment experience is necessary to have a business that is positioned to be successful. Consumers expect security, convenience, and efficiency, so companies and businesses are stuck when trying to conform and adapt. The good news is that adopting a modern payment experience can be done, and you can delight your customers while growing your business at the same time. Here are five steps you can take towards offering a modern payment experience.
Invest in Technology and Innovation
The payment landscape is one that is constantly evolving, which is driven by technological advancements and changing consumer behaviors. Consumer behaviors were beginning to shift; however, the onset of a global pandemic accelerated some of these behaviors and preferences. To remain ahead of curve, businesses need to monitor and invest in technologies that will provide the greatest value and impact to their customers. An area where customers are impacted the greatest is during the payment process. Whether it’s contactless payments, or embracing new payment technologies, businesses can enhance the customer experience and correctly position for evolving trends by aligning with the right payments partner. Stay adaptive and open to new payment experiences and keep ahead of the needs of today’s consumer.
Prioritize Security
In an era of what seems like data breaches happening daily, security is under enhanced scrutiny when it comes to payment processing. Customers are entrusting their sensitive personal and financial information to businesses, so any breach can have major consequences to a business. Having strong security measures like encryption and tokenization are necessary to protect customer data and maintain their trust. Now, more than ever, it is critical to work with a trusted and experienced payments partner that can help guide you and your business through the minefield of security and compliance.
Incorporate Multiple Payment Options
Some might say that cash is king. Today, consumers expect the flexibility to pay in the way that is most convenient for them. That can include ways like credit cards, debit cards, and even mobile wallets. To cater to consumers, businesses must embrace many payment channels so that they can attract as many customers as possible – or to just keep up with the evolving needs of their current customer base.
Offering a range of payment options ensures convenience, accessibility and a customer experience that meets the demands of today’s marketplace.
Modernize the Checkout Experience
Speed and efficiency – but we aren’t talking about your ability to solve a Toss Up Challenge on Wheel of Fortune. Today’s consumer is living a fast-paced life, so their expectations are that businesses will keep up with and deliver the speedy and efficient experience that they are accustomed to. A lengthy checkout and payment process can lead to lost sales with customers. Offering a modern payment experience through a quick, intuitive, and efficient checkout process helps remove barriers to purchase and increases customer satisfaction.
Keep Mobile in Mind
Everyone nowadays is carrying around a smartphone, with more than 311 million users in the United States alone. To offer a truly modern payments experience, businesses need to optimize their payment process for mobile devices. This can mean developing more user-friendly mobile apps, incorporating mobile-responsive payment and checkout pages, and facilitating a seamless checkout experience for customers that are on the go.
By making mobile optimization a priority, businesses can tap into the growing market of consumers that use mobile payments from their device and the increasing numbers of mobile shoppers.
Offering a modern payment experience is essential for businesses that are looking to succeed in today’s economy. Embracing multiple payment options, putting an emphasis on security, delivering innovative and seamless experiences, and packaging everything together so it is convenient to the customer will drive satisfaction and brand loyalty. Building solutions that place the customer first in this ever-evolving merchant marketplace will help deliver long-term success and business growth.